Spice Up Your Menu - Colour

The Spice Up Your Menu series is a regular post with new menu ideas and ways to attract more customers and increase profit. This week we look at colour.

Making your menu colourful looks attractive and interesting to customers, and it can actually affect how and what people buy. Some colours not only make people feel happier and even more hungry, it can also affect how much they buy. Colours have been important in food marketing for many years.

While the colour of the food itself gives customers an idea about freshness, flavour and quality, some of the same effect can be gained from the colour of photos or illustrations of your food, or even just the colour of the words on your menu can give some of that effect. Designers have known for a long time that colour can dramatically affect moods, feelings, and emotions.

That is why most fast food companies use red in their advertising, because the colour red is associated with emotion, passion and action. Their menus are mostly in oranges and yellows, because those colours actually make people feel hungry, and greens and browns are used to attract people to natural and healthy food choices.

Blue is hardly ever used to promote food. It's the colour of calm and peace, but it will not make people feel hungry. And colour co-ordination is important to avoid confusing people's perception. For example, some blue plums in orange packaging just doesn't look or feel right and people would avoid them without knowing why.

Last week we looked at vegetarian menu options, see you again soon for more menu tips.

Back to news
What our clients are saying

From all staff working at Farmhouse Grill to Ordara: We thank you all for our new website and EPOS system, absolutely amazing system

Yilmaz in Winchester
Farmhouse Grill

The Ordara system has taken so much work off our shoulders, we take our orders and avoid human error. Thanks to our website, our turnover has increased. I wish we had installed this system long time ago.

Hasan in Huntingdon
Rumbles Fish Bar

When Ordara was first installed, I could not imagine that it was going to be this effective. Our turnover has increased by 40% and we are avoiding mistakes we used to make on a regular basis. Thank you

Gungor in Tidworth
Tidworth Kebab & Pizza House

We have been using Ordara for over a year now and I can honestly say that it is working exceptionally well. Our customers are delighted by how easy it is to use.

Sofia in Andover
Keskins Takeaway

Still unsure?

Ask a question