One of the most important technical factors is page speed - the time it takes for data to load on a computer or mobile device. If your website or mobile application feels slow then customers are more likely to go elsewhere, and that’s especially true for the hot food industry where time is everything. And even though broadband connection speeds are fast in cities and towns, not everyone has access to a fast connection - rural areas and mobile devices often have slower speeds.
But it’s not just customer satisfaction that can benefit from fast loading times. Google and the big online tech companies consider it an important metric in their ranking algorithms, which means fast loading sites show up higher in search results and benefit from greater social media exposure. And for restaurants who advertise online, they might find that their ad prices are lower.
That’s why we made sure to keep Ordara’s online ordering platform fast. We paid special attention to the programming, the server infrastructure and the data storage, to ensure that customers always get a fast experience when ordering.
In fact, we’re so fast that we’ve left the competition in the dust. We conducted a regular review and the results speak for themselves:
We used Google’s Page Speed Insights tool to measure the responsiveness of seven competing online ordering providers and Ordara came out on top. We were particularly surprised that the biggest and richest industry players are, in fact, the slowest.
So if you find your online provider’s website or app to be slow then why not give us a call and join the fastest platform in town?
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