Making your menu colourful looks attractive and interesting to customers, and it can actually affect how and what people buy.
Some colours not only make people feel happier and more hungry, they can also affect purchasing decisions. It's been used in food marketing for many years.
If you have added some colour to your menu, you might think of taking it further and change the colour and design of your interior decor. Just like the colours in a menu can influence people's mood and buying choices, so can the colour of walls and any other interior surfaces.
So if you are just starting out or thinking of redecorating, here's some tips about which colours can increase sales and make people feel happy, hungry and satisfied. A light colour such as pale green, light yellow or pink can make people feel relaxed and also make a small space appear larger.
Darker colours such as red, purple, dark blue and dark green can make a place feel romantic and more personal but can also make a place feel cramped. Warm colours such as orange and yellow are supposed to make people feel happier and also increase appetite.
Colours such as olive green, beige and brown make people think of nature and healthy eating, while white has always been a symbol of cleanliness, purity and hygiene, and can also make a small place seem larger. Black can suggest sophistication and elegance but it can also be a bit depressing.
And just as in the colours used in a menu, blue is not a good choice. Not only does it cause people to feel less hungry than they were, but blue walls can reflect into food which makes it look less appetising.
Stay tuned for the last post in this series where we look at specials boards.Back to news